eRecruiting Tools

AgentsSalesJournal.com’s brand new electronic media offers 6 kinds of robust marketing and recruiting tools built to provide your company with the lead generation and brand exposure you need to increase your business. A marketing program on www.AgentsSalesJournal.com will drive more traffic to your Web site, enhance the effectiveness of your other marketing initiatives, and get you noticed by the kind of agents you’re trying to target.

Click on the links below to see how to increase your company’s Internet advertising as part of a well-planned marketing program.

Go where the agents are
The Internet is one of the most helpful sources of business information for agents, second only to trade publications. By now, virtually all agents are wired. In fact, Agent Media’s 2008 Brokerage Study found that ninety-five percent of agents use email regularly in their businesses. Moreover, experienced producers — those most companies want to target — are more than twice as likely to rely on the Web for relevant information for their insurance practice.
Streamline the recruiting process
According to research jointly conducted by Agent Media and NAILBA, in 2008  
69 percent of agents expect to contact at least one brokerage agency they’ve never worked with before to inquire about their products and services. What many don’t realize, and what Agent Media/NAILBA research shows, is that the first thing most agents will do when interested in working with a company they’ve never done business with is visit that company’s Web site. A banner ad on www.AgentsSalesJournal.com will link agents directly to your site and shorten the recruiting cycle.
Harness the power of multi-channel marketing
Agent Media’s 2007 Insurance Marketing & Recruitment Study found a strong correlation between the number of channels a company utilizes to market to agents and whether or not a company experiences an increase in agents under contract. The more channels a company utilizes, the more likely they are to experience growth. An online ad, working in conjunction with your other activities, is an easy way to get you more exposure and bolster the effectiveness of your company’s overall marketing efforts.